Brazilian civic nonprofit scaling donation logistics and digital fundraising
Ação da Cidadania operates a national mobilization network across Brazil focused on poverty relief and community development. The tech stack reveals a hybrid operational profile: financial and CRM systems (NetSuite, HubSpot, Stripe) paired with data infrastructure (PostgreSQL, Python, Metabase, GCP), indicating investment in donation traceability and campaign analytics. Active hiring across data, engineering, and marketing—with mid-to-senior distribution—signals scaling of digital acquisition and logistics tracking, areas the pain-point list flags as critical.
Ação da Cidadania is a Brazilian nonprofit founded in 1993 and headquartered in Rio de Janeiro. The organization mobilizes civil society through local committees to address food insecurity and poverty across the country. Core activities include direct aid distribution (notably the recurring Natal Sem Fome campaign), youth entrepreneurship and citizenship programs, and advocacy around hunger and social equity. The organization operates across 18+ Brazilian states with an 11–50 person team. Revenue flows through donation and grant channels; operational complexity spans media campaign execution, event logistics, donation distribution tracking, and digital fundraising platform management.
Primary stack: NetSuite (financials), HubSpot (CRM), PostgreSQL + Python + Metabase (data), GCP (cloud infrastructure), plus WordPress, Stripe (payments), Google Workspace, and social ad platforms (Google Ads, Meta, TikTok). Recently replaced AppSheet.
Current projects include CRM campaign execution, social media strategy for hunger-relief initiatives, donation logistics and distribution tracking, data architecture for digital fundraising, and marketing platform integration. GCP deployment and cultivation model implementation are also underway.
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