Abwaab Tech Stack

Online learning platform with video lessons, assessments, and tutor support

E-Learning Providers Amman, Amman 201–500 employees Founded 2019 Privately Held

Abwaab is a Jordan-based learning platform serving students across the Middle East and North Africa. The tech stack clusters around Google and Microsoft productivity tools, with Zendesk, HubSpot, and analytics platforms (Looker, Google Data Studio) anchoring operations—a pattern typical of sales and content-driven orgs scaling customer support and campaign attribution. Active projects signal a business in growth-mode: sales pitch refinement, telesales strategy, and lead-quality optimization sit alongside product work on student experience and exam design, while pain points cluster around sales targets, CAC, and support efficiency rather than core platform infrastructure.

Tech Stack 19 technologies

Core StackCanva Zendesk HubSpot Oracle QuickBooks Looker Google Analytics Meta Ads Adobe Premiere Pro Adobe Illustrator Adobe Photoshop Microsoft Office Google Workspace Odoo Excel Google Sheets Google Data Studio DaVinci Resolve Adobe After Effects

What Abwaab Is Building

◆Challenges

Achieving sales targets
Initial scaling phases
Improving student experience
Continuous content updates
Reducing response times
Improving customer satisfaction
Increasing customer lifetime value
Technical difficulties on platform
Reducing customer acquisition cost
Improving agent productivity

▲Active Projects

Sales pitch development
Exam design
Student experience improvement
Ai and automation adoption
Zendesk implementation
Customer lifetime value initiatives
Develop and implement telesales strategies
Enhance lead quality and maximize campaign roi
Improve agent productivity
Centralised marketing playbook

Hiring Activity

Minimal20 roles · 2 in 30d

Department

Sales

Marketing

Support

Education

Executive

Academics

Finance

Seniority

Mid

Lead

Junior

Manager

Senior

Intern

Notable leadership hires: Sales Team Lead, Inbound Sales Team Lead, Head of People

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About Abwaab

Abwaab operates an online learning platform offering self-paced video lessons, continuous assessment, performance analytics, and on-demand tutor access. The platform targets students across Egypt, Iraq, Saudi Arabia, and Jordan, with a 201–500-person team split between sales, marketing, support, education, and academics. The company was founded in 2019 and is privately held. Current focus areas include telesales expansion, marketing playbook standardization, and platform-level improvements to reduce response times and boost student retention metrics.

HeadquartersAmman, Amman

Company Size201–500 employees

Founded2019

Hiring MarketsEgypt, Iraq, Saudi Arabia, Jordan

Frequently Asked Questions

What tech does Abwaab use for operations?

Stack centers on Google Workspace, Microsoft Office, HubSpot, Zendesk, QuickBooks, and Odoo, with analytics via Looker and Google Data Studio. Content production uses Adobe Creative Suite and DaVinci Resolve.

What is Abwaab working on right now?

Sales and marketing initiatives dominate active projects: telesales strategy, sales pitch development, lead quality, and campaign ROI. Product work includes exam design, student experience improvement, and Zendesk implementation for support efficiency.