ABRA - Academia Brasileira de Arte Tech Stack

Art and design school in São Paulo offering courses from drawing to interior design

Fine Arts Schools São Paulo, SP 11–50 employees Founded 1987 Educational

ABRA is a 37-year-old art education institution in São Paulo with 11–50 staff running courses across drawing, painting, photography, fashion, and design. The organization is actively scaling its digital presence—adopting ManyChat for chatbot automation, investing in video production tooling (CapCut, Premiere Rush), and building social-media calendars and content workflows. Hiring skews toward education roles (instruction and curriculum) paired with marketing and product support, suggesting a shift toward online/hybrid delivery and platform-driven student acquisition.

Tech Stack 14 technologies

Core StackManyChat CapCut Premiere Rush Instagram Facebook Messenger Hotmart Meta TikTok LinkedIn Recruiter Word Excel Google Workspace PowerPoint Outlook

AdoptingManyChat

What ABRA - Academia Brasileira de Arte Is Building

◆Challenges

Identifying gaps in learning platform
Improving product portfolio performance
Identifying bottlenecks in selection process
High turnover of new hires
Low candidate satisfaction
Optimizing resource allocation
Improving student satisfaction
Improving teacher performance

▲Active Projects

Performance reporting
Calendário de redes sociais
Chatbot flows on manychat
Video content production
Platform integration for ava
Product portfolio management
New product development process improvement
Social media calendar maintenance
Chatbot flow configuration
Uniforms and ppe procurement

Hiring Activity

Steady7 roles · 2 in 30d

Department

Education

Marketing

Product

Seniority

Mid

Junior

Company intelligence

Find more companies like ABRA - Academia Brasileira de Arte by tech stack, pain points and active projects

Get started free

About ABRA - Academia Brasileira de Arte

ABRA was founded in 1987 and specializes in visual and applied arts education, with dedicated tracks for children, teens, and adults across disciplines including drawing, painting, photography, interior design, and fashion. The school operates from São Paulo and emphasizes personalized instruction tailored to individual learning profiles rather than standardized curricula. The current roadmap reflects expansion into digital channels: performance reporting on learning outcomes, social-media calendar automation, and integration with Hotmart (a Brazilian e-learning platform)—indicating a pivot toward online course delivery alongside in-person classes. Staffing challenges around new-hire retention and student satisfaction appear to be operational priorities.

HeadquartersSão Paulo, SP

Company Size11–50 employees

Founded1987

Frequently Asked Questions

What courses does ABRA offer?

ABRA offers drawing, painting, photography, interior design, fashion, and kids/teens art programs. Instruction emphasizes individual student profiles and personalized teaching approaches rather than one-size-fits-all methods.

What tech does ABRA use for student communication?

ABRA uses ManyChat (actively adopting for chatbot flows), Meta/Instagram/Facebook Messenger for outreach, and Hotmart for e-learning platform integration. Social-media management and video production (CapCut, Premiere Rush) support content distribution.