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ABC da Construção S.A. Tech Stack

Brazil's largest finishing-materials retailer with 400+ franchise showrooms

Retail Belo Horizonte, MG 501–1,000 employees Founded 1990 Partnership

ABC da Construção operates a 400-location franchise network across 10 Brazilian states, selling construction finishing materials through showrooms and digital channels. The stack—anchored on SAP, TOTVS, Salesforce, and HubSpot alongside AWS database services—reflects a distributed, franchise-heavy retail operation managing inventory, logistics, and sales across regions. Hiring velocity is accelerating with 62 roles posted in the last 30 days, heavily weighted toward sales (48) and logistics/operations (23 each), signaling expansion in fulfillment and customer-facing capacity.

Tech Stack 22 technologies

Core StackGoogle Analytics Power BI Adobe Photoshop Adobe Illustrator HubSpot SAP Canva AutoCAD Revit SketchUp Google Ads Meta Ads Looker Studio Microsoft Office InDesign Excel RD Station Salesforce Marketing Cloud TOTVS PowerPoint Word AWS Database Migration Service

What ABC da Construção S.A. Is Building

Challenges

  • Inventory management challenges
  • Inventory coverage optimization
  • Improving transport efficiency
  • Aligning franchise operations to standards
  • Pricing and assortment improvement
  • Meeting sales targets
  • Implementing new services
  • Reducing operational costs
  • Ensuring continuous material flow
  • Maintaining adequate inventory levels

Active Projects

  • Implementing new services
  • Developing performance reports
  • Fleet routing and fuel control
  • Showroom organization
  • Digital performance dashboards
  • E-social compliance
  • Sipat organization
  • Cipa management
  • Client communication projects
  • Relationship schedules for all units

Hiring Activity

Accelerating120 roles · 60 in 30d

Department

Sales
48
Logistics
23
Ops
23
Construction
16
Marketing
3
Design
2
HR
2
Other
2

Seniority

Junior
66
Mid
47
Intern
5
Senior
4
Lead
2
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About ABC da Construção S.A.

ABC da Construção is a partnership-structure retail company founded in 1990, now operating as a joint-stock entity after joining ENDEAVOR and attracting institutional investment. The business specializes in construction finishing materials (paint, tiles, hardware, décor) sold through a franchise model with 400 guide shops across Minas Gerais, Rio de Janeiro, São Paulo, Espírito Santo, Goiás, Paraná, Santa Catarina, Distrito Federal, Mato Grosso, and Bahia. The company serves builders and renovators with a focus on cost-effective solutions. With 501–1,000 employees, ABC operates across sales, logistics, construction-trade support, and marketing functions.

HeadquartersBelo Horizonte, MG
Company Size501–1,000 employees
Founded1990
Hiring MarketsBrazil

Frequently Asked Questions

What ERP and business systems does ABC da Construção use?

SAP and TOTVS for enterprise resource planning, paired with Salesforce Marketing Cloud and HubSpot for sales and customer engagement. Google Analytics, Looker Studio, and Power BI for analytics and reporting.

Where is ABC da Construção headquartered?

Belo Horizonte, Minas Gerais, Brazil. The company operates 400 franchise showrooms across 10 Brazilian states.

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