AB180 operates as a mobile marketing intelligence platform anchored on attribution (Airbridge MMP), monetization optimization (Airflux), and deep linking. The tech stack reveals a tightly integrated MarTech and AdTech posture: they instrument Amplitude, Braze, and Salesforce Marketing Cloud alongside first-party data from Meta, Google, and TikTok. Sales hiring (6 roles) outpaces product and marketing combined, suggesting an aggressive expansion play—particularly into Vietnam and other emerging markets—while internal projects focus on localized GTM strategies and product upgrade initiatives to compete at a global tier.
Notable leadership hires: Head of Marketing, Head of Product
AB180 is an AdTech and MarTech platform specializing in mobile app growth and monetization. The company provides three core product lines: Airbridge (a mobile measurement partner handling attribution and LTV prediction), Airflux (an AI agent for in-app advertising and in-app purchase optimization), and Airbridge DeepLink (for conversion-focused user routing). Founded in 2015 and based in Seoul, AB180 operates as a consulting and reseller partner for Braze and Amplitude across Asia-Pacific and beyond, serving 600+ clients globally across gaming, fintech, e-commerce, and enterprise verticals. The company is privately held with 51–200 employees and is actively hiring in South Korea and the Philippines.
Core stack includes Airbridge (proprietary MMP), Amplitude for analytics, Braze for customer engagement, Salesforce and Salesforce Marketing Cloud for CRM, Looker for BI, and integrations with Meta, Google, TikTok, and Snapchat for ad data.
Active projects include AI-driven marketing automation, upgrading Airbridge to compete at a global standard, expanding into Vietnam and new markets with localized GTM strategies, improving lead generation quality, and redesigning customer onboarding.
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