A101 Yeni Mağazacılık A.Ş. Tech Stack

Turkey's largest retail chain scaling digital sales and performance marketing

Retail İstanbul 10,001+ employees Privately Held

A101 operates Turkey's most geographically distributed retail network—over 13,500 stores across 81 provinces—with a tech stack anchored on Google and Meta ad platforms, Firebase, and analytics tooling (Looker Studio, GA4, Hotjar). Active hiring spans marketing, engineering, HR, and sales roles, with projects focused on digital sales channels, ad-model optimization (CPA/COOP/collaborative campaigns), and influencer marketing—signaling a shift toward direct-to-consumer and performance-driven growth beyond traditional store traffic.

Tech Stack 19 technologies

Core StackGoogle Ads Meta Ads Firebase Jira Confluence Google Analytics Figma Miro TikTok Ads Google Analytics 4 Looker Studio Excel Google Sheets Android SDK Hotjar Instagram TikTok YouTube Microsoft Office

What A101 Yeni Mağazacılık A.Ş. Is Building

◆Challenges

Budget pacing
Roi improvement
Conversion efficiency
Managing influencer crises
Improving candidate experience
Streamlining end-to-end hiring processes

▲Active Projects

Implementing cpas, coop, collab ads campaign models
A/b testing and optimization of creatives, targeting, bidding
Tracking ai-driven ad tech trends
A101 digital sales channel product development
Checkout/payment/delivery flow improvement
Develop influencer marketing strategies
Create and manage influencer pool
Campaign-based budget planning
Candidate experience improvement projects
Digital career platform employer branding

Hiring Activity

Accelerating5 roles · 4 in 30d

Department

Marketing

Engineering

Sales

Seniority

Mid

Senior

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About A101 Yeni Mağazacılık A.Ş.

A101 is Turkey's largest retail chain, operating over 13,500 stores across the country with over 70,000 employees and over 1,200 supplier relationships. The company has achieved 100% household penetration in Turkey and carries over 1,800 product SKUs. Operations span physical retail logistics, supply-chain management, and increasingly digital channels. Recent project focus includes checkout/payment/delivery optimization, A/B testing of ad creative and targeting, budget-pacing models, and building out digital sales infrastructure alongside traditional store operations.

Headquartersİstanbul

Company Size10,001+ employees

Hiring MarketsTurkey

Frequently Asked Questions

What is A101's store footprint?

Over 13,500 stores across all 81 provinces in Turkey, achieving 100% household penetration nationwide with over 70,000 employees.

What marketing and analytics tools does A101 use?

Google Ads, Meta Ads, TikTok Ads, Google Analytics 4, Firebase, Looker Studio, Hotjar, and Figma for campaign management, analytics, and design.