11teamsports Group Tech Stack

Team sports retailer with omnichannel presence across 22+ European markets

Retail Satteldorf, Deutschland 1,001–5,000 employees Self-Owned

11teamsports Group operates a multi-brand, multi-channel sports retail business spanning 75+ physical stores and numerous ecommerce platforms across Europe, with a tech stack anchored in Shopware and SAP S/4HANA. Active hiring in sales, marketing, and design paired with projects around omnichannel integration, marketing automation, and CRM suggest the company is modernizing customer engagement and store operations—while SAP implementation and profitability optimization challenges indicate the organization is mid-migration toward more integrated retail infrastructure.

Tech Stack 17 technologies

Core StackGoogle Analytics Adobe Photoshop SAP SAP S/4HANA Adobe InDesign Adobe Illustrator Figma Shopware Bloomreach Exponea HTML CSS Emarsys Microsoft Office SAP Cloud Integration SAP FI/CO SAP BTP

What 11teamsports Group Is Building

◆Challenges

Expanding retail presence in germany
Ensuring profitable store operations
Adapting to market changes
Integrating e-commerce with physical stores
Expanding store network in germany
Optimizing omnichannel performance
Improving store profitability
Sap s/4 hana implementation
End-to-end retail process optimization
Process performance improvement

▲Active Projects

E-commerce coordination in european markets
Holistic campaign execution across marketing and digital channels
Local brand activations
Seasonal and annual marketing strategy for football category
Retail expansion in germany
Opening new marketing channels
Implementing marketing automations along customer journey
Automating crm program
Store team development
Multi-country revenue-driven newsletter campaigns

Hiring Activity

Accelerating15 roles · 8 in 30d

Department

Sales

Marketing

Design

Engineering

Finance

Ops

Seniority

Mid

Senior

Director

Intern

Junior

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About 11teamsports Group

11teamsports Group is a self-owned European team-sports retailer headquartered in Satteldorf, Germany, with over 1,000 employees across 22+ countries. The business combines physical retail (75+ stores), direct-to-consumer ecommerce, team merchandise and embellishment services, and a mobile app for team management. The company serves 10,000+ amateur teams and 100+ professional clubs and federations across football, running, handball, volleyball, and basketball. Operations span multiple brands and require coordination across markets, channels, and inventory—a scale reflected in their SAP enterprise architecture and current focus on store expansion in Germany and omnichannel process optimization.

HeadquartersSatteldorf, Deutschland

Company Size1,001–5,000 employees

Hiring MarketsGermany, Austria, France

Frequently Asked Questions

What is 11teamsports Group's tech stack?

Primary platforms: Shopware (ecommerce), SAP S/4HANA (ERP), Bloomreach and Exponea (customer data and personalization), Emarsys (marketing automation), Google Analytics (analytics). Design tools: Adobe Creative Suite and Figma.

What is 11teamsports Group working on?

Core initiatives: European ecommerce coordination, omnichannel integration (linking stores and online), marketing automation and CRM system upgrades, retail expansion in Germany, multi-country revenue-driven campaigns, and SAP S/4HANA implementation for process optimization.